Tuesday, March 17, 2009

Something from Nothing

Came across an article here about an ad agency in Amsterdam called Nothing. They describe what they do as "commerical creativity". The whole idea behind the name of their agency is that "Nothing is the point from which all ideas begin." To further reiterate the concept, Joost van Bleiswijk designed their entire office of cardboard ~ the most nothing-building material available. People are encouraged to leave their mark as the walls and surfaces serve as a blank canvas just waiting for fresh ideas.

I've just always loved the simplicity and textures of cardboard, so it is interesting to see it used in this fashion ~ I just wonder how long it will last?!

{all images via nothing}


Gina Martin said...

wonderful in theory...until the coffee gets spilled!

Maureen said...

Years ago, when I worked at the original Soho Kate's Paperie, there was a bad earthquake in Japan. I recall an architect, can't remember who now, asking us for as many heavy duty cardboard rolls and cartons as we could supply because he was going to build temporary houses with them. We saw a sketches, very interesting.

tammy smith said...

you always find the most interesting and beautiful things Julie!
i love this post and the one above it about the corrugated cardboard artist...truly unique.
thanks for stopping by with a really nice comment the other day--i'll try to upload pics of Roundtop at night and post them on my blog so you can see what it looks like-
take care-tammy